Miramis is part of the Swedish company Qarlbo AB, a family-run investment business founded by Conni Jonsson and owned by the Jonsson family. Qarlbo is a long-term investor in sectors ranging from entertainment to hospitality and real estate, always with a strong focus on sustainability. The group is the co-owner of Pop House Entertainment and the immersive music experiences Mamma Mia! the Party and ABBA Voyage.